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Cover Page
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SRI LANKAN CONSUMER RESPONSES TOWARDS ONLINE BEHAVIOURAL ADVERTISING (OBA) ON FACEBOOK Jameel F A and Jayathunga T K
1-22 PDF
USAGE OF SOCIAL MEDIA USAGE AND CUSTOMER SATISFACTION AMONG STATE BANK CUSTOMERS IN SRI LANKA. Kumaradeepan,V
22-33 PDF
INFLUENCE OF VIRTUAL BRAND PERSONALITY ON BRAND LOYALTY: WITH SPECIAL REFERENCE TO FINANCIAL LEASING INDUSTRY IN NORTH WESTERN PROVINCE, SRI LANKA C.J.D.S. Jayasundara
33-61 PDF
IMPACT INSTAGRAM INFLUENCERS’ SOURCE CREDIBILITY ON CONSUMERS’ BUYING INTENTION: WITH SPECIAL REFERENCE TO THE FASHION INDUSTRY IN SRI LANKA P. K. C. Dinesha and D.G.S. Hansika
33-74 PDF
THE PURCHASE INTENTIONS OF GREEN COSMETICS BY FEMALE CONSUMERS IN SRI LANKA - HEALTH VALUE AS A MEDIATOR Jameel F A and Ferdinando U
75-98 PDF
CONTENT PROVIDERS’ ENGAGEMENT WITH MERCHANTS IN AFFILIATE MARKETING: A STUDY BASED ON SRI LANKAN TRAVEL AND TOURISM INDUSTRY Y.B. Premachandra and B.A.N. Eranda
99-125 PDF
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