After paper received from the author, it will be sent to the two blind experts for reviewing. The reviewers will evaluate the paper on the basis of the following criteria;
I. Significance and relevant of the topic to the field of marketing
II. Well addressed research problem
III. Originality of the content.
IV. Relevant and adequacy of the review of literature.
V. Proper research methodology adopted
VI. Organization of the contents
VII. Quality of writing
VIII. Managerial implication of the research
IX. References
X. Overall contribution of the research.
XI. Any other comments from the reviewers
After two evaluations from blind reviewers are received, the acceptance or rejection of their research paper will be notified via email to the author/s.