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MEASURING CONSUMERS’ ENVIRONMENTAL AWARENESS: DEVELOPMENT OF CONSTRUCTS AND MEASUREMENT SCALE ITEMS DT Madhusanka 1, NHK Cooray 2, MADA Samali 3, YMWGPK Udurawana 4
1-17 PDF
EFFECTIVENESS OF SOCIAL MEDIA ON PURCHASE INTENTION:WOMEN LED SMES IN NORTHERN PROVINCE OF SRI LANKA Kumaradeepan,V
18-30 PDF
KNOWLEDGE ABOUT RETAIL MARKETING MIX AMONG RETAIL HANDLOOM MARKETERS IN MARUTHAMUNAI MBM. Ismail 1,ALMA. Shameem 2
31-43 PDF
MARKETING STRATEGIES FOR EMPOWERING WELLNESS TOURISM IN THE POST COVID -19 PANDEMIC ERA IN SRI LANKA Sivesan Sivanandamoorthy
44-66 PDF
EMOTIONAL EXPERIENCE OF TRAVELERS IN NATURE-BASED TOURISM: A STUDY BASED ON NETNOGRAPHY E.M.T.D. Ekanayake1, B.A.N. Eranda 2
67-85 PDF
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