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IMPACT OF 5Cs OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION: EVIDENCE FROM FINANCIAL SERVICES SECTOR IN SRI LANKA K. M. Mubarak 1, M. S. Ishar Ali 2
1-12 PDF
IMPACT OF MARKETING STRATEGIES ON BUSINESS GROWTH OF SMALL AND MEDIUM ENTERPRISES IN SRI LANKA S.A.F. Azra 1, M.A.C. Salfiya Ummah 2
13-24 PDF
IMPACT OF MARKETING COMMUNICATION ON UAE TOURIST’S PROPENSITY TO VISIT SRI LANKA W.N.I. Fernando 1,K. M. Mubarak 2
25-37 PDF
STUDY ON THE INFLUENCE OF SOCIAL MEDIA PROMOTION ON DOMESTIC TOURISTS ARRIVALS TO SOUTHERN COASTAL AREA OF SRI LANKA P.B.S.N. Kumara1, T.M.C.D. Senarathna 2
38-43 PDF
ANALYSIS OF THE POTENTIALS FOR PROMOTING SRI LANKA AS A WELLNESS TOURISM DESTINATION Niluka Fonseka1, Kottage Hasini Pavithra 2
44-52 PDF
SERVICE QUALITY AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE BANKING SECTOR P. T. Mohamed Niyas1, M. S. Ishar Ali2
53-64 PDF
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