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THE MEDIATION EFFECT OF HUNGER MARKETING BETWEEN BRAND IMPRESSION,MEDIA PROMOTION, SCARCITY AND IMPULSE BUYING BEHAVIOUR: SPECIAL REFERENCE TO ONLINE SHOPPERS IN BATTICALOA DISTRICT Miss. Aruljenthini Sivanathan1, Mrs.Victoria Rossana Ragel 2
1-24 PDF
Employing Marketing Graduates in MSMEs for Achieving Sustainable Development Goals: A Dual Perspectives from MSMEs and Marketing Graduates in North Sri Lanka Shivany, S
25-51 PDF
FACTORS IMPACT OF FACEBOOK MEME MARKETING ON CONSUMERENGAGEMENT: WITH SPECIAL REFERENCE TO GENERATION Z IN WESTERN PROVINCE, SRI LANKA H.R.A. Viduranga1, P.L.G.S.D. Piumali 2
52-83 PDF
The Role of Customer Delight, Engagement, Experience and Place Identity on Revisit Intention in the Tourism Sector in the Western Province, Sri Lanka S Nawanmini1, L.V.R Ragel 2
84-102 PDF
Factors Influencing the Usage of Mobile Self-Care Services of the Telecommunication Sector among Undergraduates in Sri Lanka Jayasuriya. S.H.I.K
103-120 PDF
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