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On behalf of the organizing committee, it gives us great pleasure to invite you to the 3^rd Annual Research Conference - 2014 of the Faculty of Management and Commerce to be held in South Eastern University of Sri Lanka, University Park, Oluvil on 01 December 2014.

The main objective of the 3^rd ARC-2014 is to provide a platform for academics, researchers, industrial professionals and university students to present their experience, research findings and recent progress in their fields.

Authors are encouraged to submit their original full papers on any of the key tracks of the conference. All the submitted papers will be double-blind reviewed and combined into the conference proceedings. Effort will be taken to send the proceedings for indexing in Google Scholar and other indexing services.